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Makeup In NewYork

September 16 - September 17, 2026
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MS Beautilab Aims to Trigger Positive Feelings with New Collection

The Live It Up Collection features a patented fragrance designed to boost the wearer’s mood.

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By: Charlie Sternberg

Associate Editor


Specializing in skincare, color and powders, MS Beautilab debuted Love Yourself Tinted Moisturizer—a part of its new Live It Up collection—at MakeUp in NewYork.

It’s a lightweight tinted moisturizer with a comfortable finish, and enriched with an Active Fragrance that enhances well-being. Most importantly, it’s Clean and Vegan.
 
The pack is a mono material packaging from Samwha. The bottle, pump and cap are in full PP meaning consumers can put it as is in the recycling bin once empty. Zero metal components are included.

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